The brand
VELORIA makes fashion jewellery for women who like to express themselves with elegance and confidence. It stands for affordable luxury, so the brand had to look premium and graceful while still feeling close and accessible.
What we made
The symbol is a stylish “V” drawn with flowing golden lines that echo the curves of jewellery, with a small sparkle above it. Gold brings richness, and deep purple a royal, sophisticated feel. We delivered the logo, colours, typography, clear space rules, a logo pattern, and applications from the shopfront and reception wall to packaging, gift boxes and bags.
The details
- Gold
#DCAF2D - Light gold
#F9F297 - Royal purple
#2A1E4C - White
#FFFFFF
TypefacesNasalization · Noto Sans Arabic
What we delivered
- Logo and brand mark
- Colour palette
- Typography
- Brand pattern
- Brand guidelines
- Mockups and applications
In the real world
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