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Branding · Dubai

Tyre Master

Brand guideline for Tyre Master LLC, a UAE tyre technology and retreading specialist: a bold geometric “TM” in signal red and black.

Tyre Master: illuminated shop sign with the red TM logo
Client
Tyre Master LLC
Office
Dubai
Service
Branding

The brand

Tyre Master LLC brings tyre machinery, tread rubber and professional retreading to businesses in the UAE, helping them get more life out of every tyre. The brand needed to feel technical, reliable and full of forward motion.

What we made

The symbol turns the initials “TM” into a bold geometric form inspired by movement, tread patterns and mechanical precision, with diagonal cuts that suggest renewal. We built the full guideline around it: colour and inverse versions, palette, typography, tread-inspired patterns, minimum sizes, and applications on stationery, caps, uniforms, signage and work gloves.

The details

  • Signal red#F70018
  • Black#111111
  • Grey#AAAAAA
  • Light grey#F4F4F4

TypefacesRolide · Inter

What we delivered
  • Logo and brand mark
  • Colour palette
  • Typography
  • Brand pattern
  • Brand guidelines
  • Mockups and applications

In the real world

  • Tyre Master: TM logo and wordmark
  • Tyre Master: red, black and grey palette
  • Tyre Master: primary typeface
  • Tyre Master: tread-inspired brand pattern
  • Tyre Master: letterhead and business card
  • Tyre Master: branded cap
  • Tyre Master: branded T-shirt and signage
  • Tyre Master: branded work gloves

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